Broderick’s MediaVend supports emerging food & beverage brands.
We supported emerging food and drink brands wanting to break the vending market with our mentoring scheme and a ”Battle of the Brands” contest.
The Battle of the Brands contest saw the winning new product secure a year-long deal with our brand-enhancing vending business. The prize included securing a hard-working sales platform through our suite of 1000 bottle and snack merchandisers, in high visibility locations across the UK. In addition, we offered free on-screen advertising on our 400 MediaVend machines: point of purchase advertising which had previously delivered successes for the likes of Aero, Monster and Maltesers.
With a prize-value that ran into thousands of pounds of media coverage and exposure, the winning brand also received money-can’t-buy real-time data and assistance from MediaVend’s team, including a short VT commissioned by leading agency Swagger who have helped a multitude of brands successfully launch to market.
Talking about his motivation for championing emerging food and drink brands, John Broderick, MD of MediaVend said: ‘’I feel passionately that everyone deserves a lucky break in life, but you also make your own luck. I wanted to see a plucky brand standing out from the crowd and winning the opportunity to use MediaVend as a launch pad.
The food and drink sector can be tough for start-up brands and we have found there are so many companies out there with fantastic ideas and products, who find it difficult to get share of the space on the supermarket shelves. Our vending machines are the ideal platform for product launches as they give brand visibility and brand awareness around the country in areas of high footfall and demand, like universities, airports, businesses and call centres. This competition gave new emerging brands the chance to be seen in these prime positions’’.